It can be really TRICKY to grow a CRAFTY BUSINESS
It’s hard knowing what to charge
It’s frustrating to know what will sell and what won’t
It’s difficult to get enough profit to live on
You don't have enough TIME in the day to do everything
It's SCARY having to 'sell' yourself
There are people undercutting you all over the place
Your confidence gets knocked regularly
And all you want is...
TO DO WHAT YOU LOVE, EVERY DAY, AND MAKE A LIVING FROM IT.
So you don’t have to scrimp and save
So you don’t have to stay in the job you hate
So you don’t have to keep defending your ‘expensive hobby’
So you have a PROPER BUSINESS.
That makes money and everything. Yay!
How hard can it be to have a crafty business that actually gives you a salary? Hmm?
OK come into my huddle while I whisper…
“What you need is a plan – actually 2 plans in one An 'Escape' Plan and A 'Success' Plan”
A plan to escape from the 'hobby business' life and turn it into a proper, profitable business
And a success plan
A plan to let you do what you love
And make a good living from it
Without you falling out of love with it because it’s so HARD and FRUSTRATING trying to UNDERSTAND THIS WHOLE BUSINESS THING, darn it!
OK, OK, don’t panic! I have lovely news - I’ve got just what you need.
It’s called CRAFTY BUSINESS SCHOOL
And it’s going to change your business and your life.
You'll think differently. You'll act differently. You might even start standing up for yourself if someone asks for a discount! Imagine!
You will get your MODULES DRIP-FED to you, a week apart. This is so you don't get overwhelmed. Also there is homework to do (don't panic) and I want you to work through the modules AND COMPLETE THEM in the right order, so you get the MOST BENEFIT from your learning .
There are changes you need to make to your business if you are going to get out of your current situation and into making a proper living. Learning about these changes and putting them into practise is better if we tackle them a bit at a time.
You have a business to run, after all.
We're going to cover ALL THESE THINGS:
MODULE 1What’s the dream? What’s it going to take? How feasible is that? What changes do you need to make? We’re going to take a proper look at where you are now and work out how to get to where you want to be, and by when.
MODULE 2Pricing and profit, costs and credit control, forecasting and cashflow - we’re tackling ALL the scary stuff and taking away the fear. Being confident about money in your business is MASSIVE - and you're so close!
MODULE 3We’re going to look at what is selling and what is not selling, and what you can do about it. We’re talking profit margins, tricky decisions and easy options. Time for some tough love.
MODULE 4Those Mind Monkeys need to go - we’re going to make you confident in yourself and your business. You'll learn that you're more than good enough. It’s time you realised how awesome you are - let me show you!
MODULE 5There’s a lot packed into this module. We’re going to talk websites and list building, events, images, words and best customers. I’m going to share my top marketing tips and secrets to help you fly.
MODULE 6An overview of the VISUAL social media platforms that work so well for crafty businesses. We’ll look at what works and why, whether to spend money on ads and how to capitalise on your beautiful makes.
MODULE 7How to make YOUR stuff stand out in the busy market place - we’ll touch on Etsy, etc; we’ll look at selling on social media, websites and in person. It’s not difficult, your lovely things will sell themselves when you get the hang of this.
MODULE 8Time, money, sales, social media. We’ll create a success plan and work out how to make it happen. We’ll tackle your fears and worries and come up with something you know you can achieve.
MODULE 9You’ve got the plan. You’ve got the knowledge. Time to get stuck in. I’ll share some top tips and tricks to keep you moving forward and get you through tough days. We can do this!
We’ll look at the scary things you’ve been avoiding and I’ll make them REALLY EASY so it’s not scary any more.
I know this is a big step for you. That’s why I’ll make it super easy and comfortable.
And you’ll have support from other crafters in the Facebook group.
Whether you want to leave your job and go full time into your Crafty or handmade Business or you just want to make more money with the hours you have,
if you’re prepared to put in a few hours of learning I’ll share what you need to know to make it happen.
COURSE STRUCTUREThe course will be made up of videos and worksheets, broken down into easy to digest sections. You can watch it when you like, as often as you like, in your own time and at your own pace.
SUPPORT GROUPThere’s a lovely Facebook group where you can chat, share ideas, ask for help and network with other Crafty girls.
KEEP ON TRACKAnd for 3 months I’ll send you a weekly crafty nudge by email to keep you on track and encourage you to visit the online Crafty Portal.
I’m really excited about Crafty Business School.I know it’s needed because I see SO many women making THE MOST BEAUTIFUL THINGS and yet, struggling to make any money. I promise it doesn’t have to be that way.
If you’re ready to learn how to turn your hobby into a business, join me in Crafty Business School and let’s make it happen. Oh, and here's what some of my crafty ladies have said about my other programmes...
I LOVE Crafty Business School because it is really helping me focus my mind-set into making my passion into a viable business. I have been crafting for nearly 15 years but the course has given me the confidence to charge the correct prices for my items and also refine the items I make. Thanks to the course, I now know exactly who my super customer is and can target them (freeing up lots more of my time for the fun making things). I have already taken more in sales in 2017 than I had for the whole of 2016 and my profit is much better and it's all thanks to Claire's inspiring words and easy teaching manner. Emma Owl is going from strength to strength thanks to Claire Mitchell and the Crafty Business School.”
Emma Sneddon Emma Owl
My hobby accidentally turned into a business 2 years ago, and whilst it was ticking along slowly, it wasn't really developing as proper business - I'm a creative person, not a natural business person! The Crafty Business School has helped me to look at the business side of Handbags and Home and concentrate my mind into what I need to do and where I need to go. Looking in-depth at pricing my work has opened my eyes to what I should be charging for my skills and time, and learning to put a proper value on those things. It has helped me to look at the products I make as exactly that - products, produced and sold by a business, to make a profit for that business, rather than just handbags!
It has encouraged me to look at my business from the outside, with my head, rather than my heart, and I know that how I view my handcrafted business has already changed for the better, also Claire's no-nonsense approach really suits my way of learning and the workbooks with the modules really help to focus the mind by getting everything
Heidi Burton Handbags And Home
Well I love this program/school... I'm maybe not the typical Craft that would look at this, as I'm leatherwork, for horses and their riders mainly... but it has opened my eyes to understanding the reasoning behind how things are figured out... ie pricing, and understanding why doing things in certain ways may be more or less efficient, logical etc.. and how to market towards a particular clientele, rather than trying to make everyone happy! It is the new way of looking at things that has been an eye opener to me. Basically this class has been the kick i needed to step back and make sure I was covering all my basesLinda Bennett L Bennett Leather, Canada
Crafty Business School has completely opened my eyes to all the things I've been doing wrong or just muddling through! Now I've learned how to price properly and Claire has given me the confidence to wear my big girl pants and get on with it. I absolutely love Claire’s method of teaching.
I feel like she's in the room with me! I sit there answering her and nodding along. I also always get a cup of tea when she tells me to!"Kelly Menzies Row Row & Kades Knitwear